In a world that asks us to dim our light, Roseta La León beats the drum of defiance – in heels, glitter, and full theatrical flourish. A Helsinki-based Finnish‑Romani showgirl, she takes drag beyond performance into reclamation: of body, identity, desire, and ancestry. Through bold expression and unapologetic sensuality, Roseta’s mission is simple yet radical: live louder than the constraints.
Read on not just to meet a drag artist – but to feel stirred, inspired, and maybe bold enough to step into your own spotlight tonight.
Soooo… who is Roseta La León?Roseta La León is a Helsinki-based Finnish-Romani showgirl with big dreams and an unhealthy obsession with high heels.
Tell us about the history of your artistic journey. What drew you towards performing? Do you have any performance-related memories from childhood?My family on my father's side is full of artists – mostly musicians and a few dancers. I’m the only actor. I started acting when I was 11 and instantly fell in love with theater and performing. It’s just who I've always been. Growing up, I didn’t exactly think I’d become a drag artist, but it definitely turned out to be more fun than your average theater experience.
You are Finnish Roma. What does your heritage mean to you?I love it. It means growing up with deep resilience, strong family bonds, and a living cultural tradition that has survived despite centuries of discrimination. It also means taking pride in our music, customs, and the value we place on respect and hospitality. At the same time, it means staying mindful of the struggles Roma face in Finland – from exclusion in education and employment to harmful stereotypes. I see my identity as both a source of strength and a responsibility to advocate for dignity and equality.
What themes or issues do you explore through your performances? Does Roma culture influence your work – and if so, how?I don’t typically base my performances on my culture. My shows tend to be more theatrical or sensual. I’m very comfortable performing basically naked, and I think it’s important to normalize trans bodies – to show that we, too, are sexy and desirable. I think my culture shows in how I carry myself. How I style myself. How I work resiliently to make my vision a reality.
Tell us about your artistic process. Where do you get your inspiration, and how do you build a new piece?Everyday life… art… the men I date. I’m a massive Sex and the City fanatic – that show has inspired me so much in my daily life. I love the idea of a certain type of woman in the city, strutting around in her heels. That honestly guides me. Sometimes I’ll hear a song or see a fabulous outfit in Vogue, and suddenly a spark hits. As a seamstress, I naturally start with the outfit, and then the rest follows. I like to stick with my first instinct and just bring that to life. Sometimes, the music speaks for itself.
You’ve been doing drag shows for three years now. How would you describe the drag scene in Finland? What would you love to see more of?The drag scene in Finland is vibrant, but still quite niche. In recent years, we’ve seen a growing community of queens, kings, and creatures blending camp, political satire, cabaret, and amazing artistry. Finnish drag definitely has its own flavor. At the same time, it’s still a relatively small scene, so visibility and opportunities can feel limited. I want to see a future where anyone who works hard can make an honest living doing just drag. I want to see people working toward goals, gaining recognition – not just for themselves, but to make things easier for the next generation of performers. And all of that… with a touch of glamour.
Why is drag important? What can we all learn from drag art and its performers?Drag is liberating. It’s about stepping outside the roles society assigns, playing with identity, and performing – on stage or in life – on your own terms. For many, it’s both art and therapy. A space to express what feels too bold, too tender, or too fabulous for everyday life. Drag taught me that life is much like a stage, so you might as well play one hell of a role. I think a lot of people could benefit from living more boldly.
What can we expect next from Roseta La León? What does evolving mean to you?Oh, I want to do everything. I’m a true showgirl at heart. I want to shoot movies, make music, start a podcast, write scandalous books… perform on Broadway. You name it, I’ll do it. Right now, I’m getting into burlesque and slowly making my way back to acting. I’m excited for that.To evolve is to be open to change.
What are you daydreaming about?Performing. Espresso martinis. Austin Butler. Trash food. Winning the lottery. New shoes. Vacations. After-work cigarettes. Ice-cold Red Bulls. A peaceful future. Being in love. Helsinki.
Experience Roseta La León and other drag artists on stage:
Afronte Variety Show11th October, Helsinki – Ylioppilasteatteri
Afronte: DRAG INFUSION25th October, Tallinn – HUNGR
Afronte15th November, Kuopio – Teerenpeli